The social media era is upon us. For the majority of people, the internet is the first point of call for deciding whether a venue is worthy of a visit, to find out what are people saying about said venue and to post comments on how they found it after their trip.

That said, it seems it’s not much different in relation to potential employers and employees. Social profiles of companies and individuals are more and more being ‘checked out’ in order to establish a whether they may be a good match.